Theta Profits helps you discover how experienced options traders think, trade, and manage risk - so you can find ideas that fit your own trading.

Instead of building the channel around one expert with one preferred way to trade, I bring you many different traders, educators, and market specialists.

Some trade 0DTE. Some sell puts. Some focus on volatility, income, directional trades, automation, or market structure.

My job is to find the most interesting people, ask the right questions, and bring their best ideas to you.

In short: Theta Profits is an inspiration hub for options traders.

New content every week

The core of Theta Profits is conversations with options traders.

Every Sunday, I publish a new in-depth interview with a trader, educator or other interesting voice from the options trading world. We explore strategies, trade mechanics, risk management, adjustments, and, most importantly, the thinking behind the trades.

Every Monday, at 12 PM Eastern, Theta LIVE looks at what matters in the market that week, with recurring segments covering market outlooks, real trade ideas and timely topics.

Theta Profits also publishes shorter strategy videos, tool demonstrations, compilations, articles, and other content.

Different formats, same purpose: to introduce you to useful ideas and interesting ways of thinking about options trading.

I am a trader too - but not the guru

I have traded options since 2018, but I do not see myself as the expert who has figured out the market.

I am still learning, experimenting, and refining my own approach.

That is also why the format of Theta Profits fits me well. My professional background is in journalism. I spent many years interviewing people, making complicated topics easier to understand and asking the questions an audience wants answered.

With Theta Profits, I apply that experience to options trading.

I want to understand how good traders think, why they use the strategies they do, how they manage risk, what they have learned from mistakes — and then share those insights with you.

My own journey

For many years, I worked as a journalist and editor at Aftenposten, one of Norway's leading newspapers. That included a period as the newspaper's Asia correspondent, based in Hong Kong.

Later, I spent many years working in communications at the Scandinavian media company Schibsted.

Options trading became my hobby in 2018. One advantage of living in Norway is that the US market opens in the afternoon, which made it possible to combine trading with a normal working day.

My first years as an options trader included plenty of mistakes.

I lost money copying other people's trades. I took too much risk. And during the market turbulence at the start of the coronavirus pandemic in 2020, I blew up half of my trading account.

The main lesson was simple: I had taken far too much risk.

Since then, I have gradually developed my own approach, experimented with many different strategies, and become much more disciplined about risk. My trading account has grown to more than seven times its value at the 2020 low.

But I am still learning.

And that is really the idea behind Theta Profits.

There are many smart and fascinating traders out there doing things differently. I want to meet them, understand what they do, and share their ideas with you.

Theta Profits is not about following one guru. It is about learning from many traders, finding inspiration, and gradually building your own way of trading.

I hope you will follow along!

John Einar Sandvand
Founder, Theta Profits